Today.com – Supermarket shoppers expect low prices, great selection and a speedy checkout. These days, they also want fresh: high-quality fruits and vegetables, as well as store-made meals.
That’s why Consumer Reports focused on “fresh” for this year’s annual supermarket survey. The results released on Thursday, show that the nation’s food retailers have a lot of work to do when it comes to delivering what their customers want and expect.
“A lot of stores are really average or sub-par when it comes to the quality of their produce and fresh offerings,” said Consumer Reports senior project editor Tod Marks. “Only a handful stuck out in terms of the overall perception of excellence.”
The magazine’s ratings are based on responses from nearly 63,000 subscribers who rated 68 chains on the quality of their produce, meat/poultry, bakery and store-prepared food, plus store cleanliness and employee courtesy. Some key findings:
- Six in 10 shoppers were completely or very satisfied with the quality of their store’s produce, meat and poultry
- About 50 percent were highly satisfied with their store’s prepared food and bakery items
- Only three of the 68 chains earned top marks for produce quality: Wegmans, The Fresh Market and Whole Foods
- Standouts for prepared foods: Wegmans, Publix, Costco, Whole Foods and The Fresh Market
Again this year: Wegmans (with 85 stores on the East coast) blew away the competition scoring 90 out of 100 and Wal-Mart remained at the bottom of the list at 64.
Not too much to say here, other than if you have never been to a Wegmans, I highly recommend you check it out. The company is expanding, and getting even better. Heck even I used to work there. I may have brought the customer service experience down a little bit when I was cashing for 8 hours a day. The best thing that company ever did was move me to the Helping Hands department. I was the best at pushing carts. There was always plenty available for the shoppers. Didn’t matter if there was 5 inches of snow on the ground, or if it was 90 degrees outside. Your boy came to work.